We get in touch with the greatest Sophia few weeks ago but our obsession with her sparkling talent has been there forever. Sophia Chang is a creative Illustrator based in New York City who love life in a colorful way. Originally from the heart of Queens, this “princess” of the pen has conquered the media industry and shake some big names as Complex Magazine, Hypebeast, and Puma in a series of collaborative projects from the paper to shelves…literally. Enjoy this little chat.
Hi Sophia, your name is currently associated with some of the most important street culture icons, Why is that? Can you share some episodes of your past life with us according to this?
I’ve always been an avid fan of streetwear when I was growing up in NYC. When I was in college I worked on a few projects via internships which involved streetwear brands like Stussy, Undefeated, and of course Complex Media as a media outlet. Having these brand names under my belt really helped to shape my name in the industry.
Is a crazy world right! The entire planet is always in a constant rush, always running.Why choose a non conventional career like “ART”?
I’ve always drawn my whole life. For as long as I can remember. Drawing was always a go-to hobby for me for fun, at school, at home etc. I didn’t start taking illustration seriously until college. I kind of stumbled into the field. I originally wanted to focus on Fashion Design as my main study but realized I hated the people in it. I learned that my passion was really drawing. I changed my major and started to learn and build a foundation for a professional career in Illustration
Do you have any favorite field? Illustration, website design or live interventions?
I love wearing different hats. Not a lot of people know but I do a lot more than just illustration. I do branding, web design, clothing design, clothing production and print! I love switching gears and working on different platforms. There are different challenges to each creative field. I’m just starting to wear the hat of a Creative Director and every step is a learning process. I guess what I love most about it is learning!
Your style is a huge equation to consider it…but How do you describe it?
A lot of my style is inspired by my roots in NYC, we mentioned hip-hop being a huge influence in my life. So your typical streetwear brands, fitness/sportswear apparel and occasionally I mix in high-fashion pieces as well. I believe that how you dress, shows how you want to be approached and addressed by people. (Especially for females!)
Are you a fashion snob?
No! I’m not a douche, as a person overall. I will however judge people based on what they wear! I think it’s justifiable because what you leave the house with is how you want to tell the world to treat you / address you.
You recently released and amazing collaboration series with Puma, but we know this is not the first time. How is your relationship with such a big brand like Puma and what is the inspiration behind it?
As a creative professional working in the fashion world it is important to be able to watch market trends. When we first started working on the designs for the collection, Hood By Air Black and White contrasts were taking over the fashion market.
After a quick review we can realize that there’s a strong hip hop influence in your personal aesthetic but did you have any music experience or be linked to any music projects?
As a fan of music, I’ve definitely taken part in many music-related projects. I’ve contributed as an illustrator to Complex Magazine, VIBE and XXL. I’ve worked on Talib Kweli’s Prisoner of Conscious album art, DJ Clark Kent’s mixtape Black In The New York Groove, just to name a few.
What are your three favorites bands/musicians at the moment?
Ty Dolla Sign, IAMSU and Three 6 Mafia.
In your opinion, internet can really make a difference into an artistic career?
Of course. Since the internet is so content-based, we’re able to showcase our work to a global audience. When you use the internet as a business tool and brand yourself appropriately, it can take you far.
As a professional girl in this battle, can you describe us how is your regular design process? Do you go all in Pc or prefer start with a friendly pen and paper?
I use pen and paper when necessary and computer when necessary. All depends on the project and the final look I am trying to achieve.
Everyday we see more and more how traditional high fashion brands look for inspiration in streetwear companies. What do you think of this? is really healthy for the industry? or just “take advantage of the situation”?
Speaking in regards to the PUMA collection…As a creative professional working in the fashion world it is important to be able to watch market trends. When we first started working on the designs for the collection, Hood By Air Black and White contrasts were taking over the fashion market. We see materials like Neoprene and mesh being introduced to runway shows. I think it’s a wonderful trend that’s happening but with everything in fashion, it’s all cyclical.
We can’t pass this question. Have you been in Perú before?
I have not! Would love to go.
Are you and Iphone or Android girl?
IPhone all the way!
Any projects or plans in the near future?
Always, Stay tuned for new projects, updates and announcement via Instagram and Twitter: @esymai
Thanks a lot for your time Sophia, any final words for the world?
Read more of Sophia at esymai.com